Your ideal clients don’t really care about the number of letters after your name or the number of certifications you’ve collected. They don’t pay you for your time. What they pay for is the result and the value of the outcome of that result.
Someone with a rocky marriage (who is set to lose $1 Million in settlement) only cares about fixing his marriage so that he doesn’t have to go through a messy divorce, emotional heartache and loss of maybe half of his money. In essence, fixing that marriage helps him save $500K (that he would have otherwise lost in a divorce).
A marriage coach who can articulate the value of the above result would command a very premium price. I hope this is making sense.
Most health experts don’t know how to articulate what they do and the magnitude of the type of problem they solve, hence the reason they feel reluctant and scared to charge premium prices.